Office Furniture Go Green

In this second part of a four-part series, we explore the different types of branded environments to better understand examples of the applications of the idea for different purposes. Later we’ll discuss additional reasons why your company should consider branding your office environment, what the significant benefits are, and how to go about doing it.

UMT216Examples of Typical Branded Environments:

To offer some perspective as to how you can brand your office, here’s a list of good examples of branded environments from which you might get some good ideas.

  • Theme parks like Disney World, Six Flags, and Universal Studios: With mascots waddling around, interactive games and rides involving the products, characters and ideas, merchandise, signage and whole lands to walk through, amusement parks are the quintessential example of branded environment.
  • Neighborhoods done by a single construction company: A consistent aesthetic and architecture, sometimes uniform mailboxes, and similar street names can make a neighborhood resemble a branded environment on a larger scale.
  • Sports stadiums or arenas: Mascots, team colors, team sportswear and other merchandise, the game, Jumbo-tron trivia, the food, program prizes, and the chants make going out to the game a highly interactive experience between the teams or brands competing for their loyal fans.
  • Religious institutions: One might not think these fit as a “branded” environment at first, but worship can be seen as another example of loyal people interacting with an particular idea or entity, usually involving fairly consistent architecture, iconography, services, or other basic religious messages and tenets.
  • Restaurants: Usually both interior and exterior are designed and decorated in predictable, uniform aesthetics. Menus, especially kids’ menus may involve restaurant characters or themes. Some restaurants may have a certain gig, a special way of singing “Happy Birthday” or another way of tying in their brand culture. Even the flair that the waiters and waitresses have to wear can be considered part of a branded environment.
  • University campuses: Consistent signage, banners, living quarters, seminar rooms, and the interaction on the educational level make college campuses good examples of branded environments, too.

From the branded office environment standpoint, there are various degrees of branded enrichment. Each subsequent level builds on the previous, progressing from Level 1 (least brand-enriched environment) to Level 5 (fully brand enriched).

  • Level 1: Signage & Media
  • Level 2: Office Furniture
  • Level 3: Customized Layout and Office Furniture Arrangement
  • Level 4: Experience-Based Brand Interactivity
  • Level 5: Ultimate Brand Legacy – Architecture & Franchise

Sorry for the cliffhanger! We’ll go into greater detail about how to get the most out of your branded office environment in our following articles in this series, so keep an eye out for us!

In the meantime, check out CubeKing.com for ideas for your office and office furniture.

Read Branded Office Environments: Part 1

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