Modern Office Branded Environment

We conclude our Branded Office Environment series with a look at how you can act now and get started converting your blase’ office into an incredibly interactive, sweet-looking branded environment.

How to Create a Branded Office Environment

As touched on in Part 2 of this series, there are basically 5 levels of brand enrichment for office environments. They are as follows, each higher, subsequent level building on the foundations of the former:

  • Level 1: Signage & Media
  • Level 2: Office Furniture
  • Level 3: Customized Layout and Office Furniture Arrangement
  • Level 4: Experience-Based Brand Interactivity
  • Level 5: Ultimate Brand Legacy – Architecture & Franchise

Office Reception

Level 1- Signage

Most businesses already do this at a minimum. However, most still aren’t using the full potential that signage can offer when it is incorporated throughout the interior of the office, instead of just the flickering neon sign outside.

  • It’s hard to get too much signage, and easy to have too little. Signage is the chief way that people remember your brand and its symbols – it represents the whole brand interaction experience at a glance. Consider signage for everything from the door, floor, reception desk, main entrance wall, conference room table, and wall coverings, down to uniform placement and treatment of your desktop business cards.
  • Get the signs up, in a way that is attractive and prominent without being overly dominant. The reception area and conference room should have your company name and brand logos. A frosted conference table underlit or a carved one with your company name will add incredible drama and a greater impression of professionalism to your client meetings.
  • LCD or plasma TVs are good both for animated signs and for exhibiting work, portfolio, company commercials, demos, the news, etc.

Quality Brand Name Office FurnitureLevel 2- Matching Office Furniture

Office cubicles, workstations and desks should really match to create a landscape of consistency, attraction, and concentration, while reflecting the corporate character of your brand.

  • Integrate the corporate colors if you can. You don’t have to slap logos on all your furniture, but at least have them mesh with the brand.
  • Ask yourself if a lighter wood would match your lighter attitude, or a darker cherry wood would enhance and complement your more serious work. Metal work surfaces tend to create a sense of industrial strength and technology, while glass, white, and plastic surfaces can say “savvy”.
  • Don’t forget to choose chairs, bookcases, storage compartments, tables/counters, paneling, and office filing cabinets to accessorize and enhance your branded environment. Even a pool table can be re-felted with the corporate colors.

Office Furniture Feng ShuiLevel 3- Customized Layout and Office Furniture Arrangement

  • Use a space planner. Space planning (a service provided by CubeKing) can reduce the time, effort, and overall stress it takes to get the right new or used branded office furniture system into your building in the right spots. You can maximize space, while leaving the appropriate amount of worker room to simultaneously help productivity and plan for an expanding work force.
  • Feng Shui is really something you should look into if you’re serious about branding your office environment. A lot of time-tested, common sense, and yet deep observations on arranging your furniture the right way go into it, and improved morale and company success come out of it.
  • Interior designers and decorators (also available from CubeKing) can help you achieve the look you want with artwork, wall colors, furniture choices, and planning for the logistics and flow of people as well as anthropocentric ergonomics. Retail stores with well-branded environments pay considerable attention to the flow of traffic around the store, past the point-of-purchase displays, right to the register. This is especially noticeable if your kids ask for everything they see in the checkout line at Toys ‘R’ Us; if you wonder why you always seem to see the produce section first when you walk into a grocery store; and if you always seem to know consistently that the electronics section is in the back of a Walmart. Ask yourself how your visitors should take the tour. Getting this question right is crucial for moving to the next step of enriching the interaction of your branded office environment.

Brand Interaction in the Office

Level 4: Experience-Based Brand Interactivity

What are some unique ways that people in your office can experience what’s unique about you? This can involve unique twists on office furniture, decoration, or especially activities that articulate the company’s message. Do a mental walkthrough and trace the steps of a typical office visit for a client or prospect. Then do it for an employee’s typical work day.

Key Areas and Focal Points of Your Office

Ideally, the entire office should be consistently branded with similar office furniture – be it new or used – and similar design, colors, and signage aesthetics. That said, you’ll have the most fun and do an even better job at enabling interaction with your brand if you concentrate your creative efforts on coming up with ideas for the key focal points and most interactive areas of your office, including but not limited to the reception area, lobby or atrium, conference room, and employee cafeteria or breakroom.

  • Get the reception desk right. Consider it the home page for your company’s physical manifestation. Choose an elegant office reception desk to match an elegant brand – or is yours more about fun, strength, wealth, health, etc? Should it have smooth curvy lines of wood, or should it be stocky, square and green marble? Should the logo, slogan, or simply the name of the company be inlaid? Would a more open or higher and closed desk with a counter be the right solution? (In other words, is your brand more personable or aloof?) If you can’t find the right match, you can buy a used reception desk that comes close for cheap and fix it up in a way that better resembles the look you’re going for.
  • The fabric and comfort of the chairs in the lobby says a lot. Make sure you take the hospitable route and create a comfortable arrangement that can handle the average number of visitors with enough walk room and personal space. Herman Miller, CubeKing Stratus, and Arcadia lounge chairs are just a few great selections offered by CubeKing a California-based national discounter of new and used office furniture.
  • Catching people when and where they’re gathered eating is the perfect opportunity to make them think and share their thoughts in a conversation. Are more casual and elegant bar stools better for your cafeteria, or would task chairs do? Be creative with the refrigerator magnets – maybe order some logo shaped ones? Bottle caps with product labels under the fiber glass table top can be a fun twist to a normal setting.
  • Conference rooms are great places to utilize technology – phones, computers, televisions, projector screens, and other displays to create a deeper interaction and capture a deeper feeling about your brand. This is, after all, the place where the major decisions get made about whether your client is buying into your brand.
  • Interfacing your brand with guests via artwork, design, awards, ads and other exhibits or showcases of work is a great way to show what your company can do.
  • Consider performing demonstrations of your product, including it in the structure of a task, etc. Just as many restaurants have plopped their stuff on the wall, your product can be there too. Trivia games on exciting research you have done can bring your visitor into an e-Learning experience.
  • Also, a lobby computer kiosk that guests can use to check their mail or check out information about the team members or company website is a cool way for waiting guests to learn more about, be helped by, and interact with your company.
  • Go the extra mile. A branded salt and pepper shaker at lunch can spark a conversation. A grab bag of goodies at the reception desk on the way out can be a memorable and lasting example of good customer service and the complete branded environment.

Green Initiative Office FurnitureLevel 5: Ultimate Brand Legacy – Architecture & Franchise

The final level of creating a branded environment in the office is really about expanding to spruce up the exterior or adding fundamental additions to the inside. If you have multiple office locations, you can stand out from the competition even more by having that signature Pizza Hut rooftop architecture.

Think about ways you can create a similar impact on the inside:

  • An interesting water fountain in the shape of your logo.
  • Lights can be a very subtle but powerful way to include corporate colors.
  • Custom framing your LCD TV with some shape that peers deeper into your brand.
  • A zip line down the hallway; a project folder / lunch conveyor belt; a rotating “sushi” conference table, etc. Movement generates energy and reflects the energy of your brand.
  • Build on the Level 4 interactions with closer attention to details – trade magazines or trivia/brainteaser games in the lobbies, interesting departmental signage (think about how a theme park would do it).
  • Don’t forget the bathroom. We’ve run into companies that take the heads of the restroom symbols and replace them with their rounded logos.
  • Proceed with Caution: Perhaps an office pet?

Once you achieve this level, you’ll know the answer to why you always walk past the produce section of the grocery store.How CubeKing Can Help You Brand Your Office and Office Furniture

We have the interior designers, space planners, and trained liquidators and installers of office furniture you need to get the job done. CubeKing carries a robust offering of high quality used office furniture and new office furniture, with everything from name brands and to the hard-to-find vintage and import models. As America’s #1 Office Furniture Discounter, we have the advantage of providing you with large quantities so you’re sure to get all the matching office furniture you need, along with the even more incredible savings of quantity discounts! So get out your tape measurer, print this out, and get started by calling CubeKing at 1-888-399-7025, emailing us at sales@cubeking.com, or visiting our site at www.CubeKing.com.

Read Branded Office Environments: Part 3

Read Branded Office Environments: Part 2

Read Branded Office Environments: Part 1

Go to CubeKing.com

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